A prospect's mind is an intimate place where something we call "The Inner Score Keeping System" dwells. Simply put, it's a fundamental model that you can use as a metaphor…
I was thinking of you... It sounds like a greeting card, doesn't it? And why shouldn't it? Is there any prohibition against starting a sales conversation with these or similar words?…
What does it take to be a WINNER during these challenging times? Do you really know what it takes to win more sales? It takes... Uniqueness. Being boring, bland, and…
The smartphone industry has come a long way since the days of flip phones. With their sleek designs and futuristic features, modern smartphones have captivated the hearts of gadget lovers.…
Breaking through the noise, grabbing your target audience’s attention, and keeping them engaged requires an understanding of how buying decisions are made. There is so much digital content, much of…
It doesn't matter which product or service is being sold or which geographical area is involved, the results are always the same. It doesn't make any difference whether someone is…
You can instantly increase your sales conversion rate by digging deep enough to find your prospect's pleasure or pain. Now, we are not going to debate which of these sells…
I have to admit, I just don't get it. I don't understand why anyone would be willing to pass up the opportunity for real success. Yet they do it every…
We've heard it all our lives. Even before we got into sales. Even as youngsters growing up, we heard it. "The customer is always right." Well, I'm about to tell…
I just read an article on Digital Trends where the two authors gushed about the qualities, specs, and looks of the new ThinkPhone, but then bemoaned the fact that ordinary…