The best salespeople can sell anything to anybody. Can you? Are you aware of what all your customers and contacts are doing, and the big news and events in their industries? Do you help them as much as you could do?
Here are 10 ways to make you an even more effective salesperson.
- Do you believe that you’re the best? Are you confident without being arrogant? If you think that you can provide the customer with what they want, then the customer is more likely to be convinced too.
- Are you keen to get to the next step of the sales process? Do you set a date for the next meeting, or just say that you’ll arrange a meeting? Do you offer alternative products, when faced with objections, or just accept that you’re not going to sell to that customer? Effective salespeople will always be looking to take the conversation a step further.
- Do you understand the importance of developing new relationships and prospects? You can obtain the relevant information by keeping up to date with local or business and industry news as well as through events and networking.
- Do you know the methods used by other successful salespeople? Asking colleagues or learning tips from other sources can help you to improve your conversions and exceed your target.
- Are you ever caught out by questions or answers? You can reduce the risk of this by being able to anticipate responses so that you are never taken by surprise. This can include obstacle handling as well as product knowledge.
- Do you know what your competitors are doing? How are you better than them? If you know what your competitors are doing, you know how to be better than them.
- Do you keep in regular contact with your customers? By letting your customers know that you’re still around, and are available to help them, they are more likely to remember and recommend you, even if they don’t want to buy anything.
- Do you use all the resources in the company you have at your disposal? Bringing people with relevant skills and expertise into a meeting is likely to make an impression on your potential customer. How often do you ring up manufacturers or suppliers on behalf of customers? Even if you can’t give them the answer they want, they are likely to be impressed that you tried.
- Do you take the time to learn your products inside out? You might be able to answer most questions, but do you know the features and benefits in layman’s terms, or in detailed terms? If you sell computers can you explain how a faster processor is better? Or if you sell houses, do you know all about the local schools, bus routes and supermarkets?
- Do you have a customer profile? In the same way that a customer will have a list of requirements for the product or service they are interested in, successful salespeople often have a customer profile. This helps to ensure that you don’t waste time on the wrong sort of customer. You can profile your perfect customer and ensure that your customer meets all of the criteria before you sell to them.
If you want to improve your sales figures, why not incorporate a tip a day until it becomes second nature?
Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below. We look forward to talking to you soon!
