• 60% small businesses promote their business on social media.
• 50% focus on SEO and 35% use multi-channel marketing funnel.
• 70% small businesses consider content strategy as their primary marketing activity.
• 52% business owners are using social media as to efficiently address customer engagement.
• More than 20% of business owners said that they are making 50% plus profit using social media.

The primary reasons for the low turnout are uncertainty on an application of social media, calculating return on investment and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.

Social media for small businesses is a great way for emerging businesses to generate lead and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post. Also, since social media is a two-way dialogue process, it helps businesses to instantly identify what is benefiting them. Social media for small businesses also helps generate Word of Mouth, which is one of the best tools for emerging businesses.

Social Media for small businesses | 10 Tips to effectively use Social Media

1. Define your Target Audience
The first and foremost important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The target audience should be defined basis age group, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role in the outcome of the results. For e.g.: a local shop selling footwear should not target users with interest in entertainment. The shop definitely won’t get the desired results.

2. Set achievable goals
Overnight success is a myth. Small businesses must understand this basic fact. Generally, when a new business starts selling on social media, there is palpable excitement is achieving more than set targeted sales. Businesses need to set goals which are upwards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user’s disinterest in the product/service. The set goals should be in sync with brand’s core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn’t set a goal to repair maximum shoes in their area.

3. Choose the right medium
By now everyone knows, social media is for free. Even paid campaigns can be conducted at a relatively low cost as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brand on wrong platforms can lead to brand losing its potential customers. Hence it is advisable for SME’s to first identify the right platform through which they can maximize their business. For e.g.: If a shoe selling brand tries to aggressively sell on LinkedIn, they won’t get a plausible response as compared to promotions on Facebook/Instagram.

4. Promote your core product/services
Since each and every business is riding in the social media wave, it is important for a them to promote their core product/services. Nowadays, we see a lot of businesses promoting their services as well as promoting peripheral products/services, which revolves around their core product/services. Majority of the times, this SME’s doesn’t have capabilities to fulfill a requirement, which can lead to a bad word of mouth for their business on social media platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.

5. Create quality content
Now that we have covered the topics of identifying the target audience, setting achievable goals, choosing the right medium and promoting the right product/services let us now take a look at the type of content a business should promote on their social pages. A business should always focus on creating good quality content rather than not-good quantity content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content. Antagonistically, if a business posts multiple updates which aren’t even relevant to the business’s products and services leads to users considering the business as fake/spam. Also, new businesses should try and refrain from promoting other businesses on their social platforms initially.

6. Create a content calendar
Making a small business successful on social platforms is no small task. It takes a lot of efforts for the businesses to keep up their conversion ratio. One such effort is to create a content calendar. Small businesses must anticipate important events and create a content calendar accordingly. Ideally, a content calendar must be planned a month in advance but an even weekly content calendar is highly recommended. This helps businesses to avoid any last minute hassles, strategize much more effectively and it also helps in creating curiosity amongst its loyal fans/customers.

7. Test and re-test
Social media is highly unpredictable. The content a business posts today, might not work for tomorrow. Hence, small businesses must always test their content before publishing it on their pages. Testing content also applies to the platform a small business chooses to promote. Small business owners must always don the consumer’s hat before posting about any product feature, updates, schemes or offers. A consumer’s perspective is the key when testing the content that has to be uploaded.

8. Look for inspiration
Small businesses must always look for inspiration from a competitor who is successful in the same category. Copy pasting competitors idea or content is not the answer. Small businesses must look for the kind of content its competitors are putting up and derive their own strategies subsequently. Inspiring content/stories always make a business to strive to create their own content that is appreciated by one and all. It helps in increasing brand consideration, brand visibility thereby increasing conversions for the business.

9. Calculate ROI
Even a small promotional budget is not justifiable if there is no mechanism to calculate its return on investment. It is more important in case of small businesses. It is very important for a small business to keep a tab on the budgets allocated to any promotions and the subsequent ROI related to it. If a certain promotion is not doing well or the business is not getting desired results, the brand custodian can always look for other platforms to generate quality conversions.

10. Analyze and Re-strategize
There can be umpteen instances where a particular campaign/promotion might not work for a business. That doesn’t mean that the promotion is wrong or the product/service is not good. Doing an analysis of the campaign is as important as setting the objective. This helps the business to formulate their upcoming strategies in more effective ways. At the end of every campaign, brands must note down the learning’s from that campaign and identify if the content/idea was appreciated by their fans or not. This helps businesses to skip the non-performing updates from future communications.

Final Thoughts
Social media for small businesses is definitely beneficial and fruitful. If followed correctly, small businesses can benefit tremendously from the power of social media promotions.

The post Social Media for Small Businesses appeared first on ConectUS Wireless.

Here are some tips you can put into use easily and quickly that will make a huge difference in your bottom line.

1. Ask for the Sale

That’s right, asking for the sale isn’t like begging, and it can turn a possible sale into an opportunity to show people what you can do for them.

This is perhaps the least used technique, but it is extremely effective.

Studies show that many individuals who walk away from making a purchase do so because they weren’t actually asked to buy.

If you feel someone is interested but hasn’t made the final move, ask her what you can do to persuade her. You won’t regret it.

2. Sell your Success

Have you ever walked into a department store and been greeted by someone who wants to sell you a particular item?

Your instant reaction is to say, “no thanks,” and walk away. Your potential customers feel the same way if you try to sell them on your product.

Instead of constantly pushing your products on them, present yourself as a happy, successful businessperson.

Talk about how much you enjoy your lifestyle, your work and your increased time with your family.

Believe me, if they see you as a happy, successful individual, they will be beating down your door to find out how they can achieve the same situation.

You don’t need to sell the product, sell yourself.

3. Make your Business your Job

Some of the best intentioned new business owners fall flat on their faces because they don’t know how to allot their time properly.

You need to be doing things that directly generate income.

If you are not pursuing leads through marketing, face to face time, social networking and follow up, you are losing money.

Set your goals and then make time to pursue them each and every work day. They don’t have to be complex goals, they can be as simple as posting to your blog three times a week and writing two new articles each week; but, you must make them sacrosanct, or you will quickly let them fall by the wayside.

Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below.  We look forward to talking to you soon!

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The post The Successful Way to Sell Your Product – Marketing Strategy Tips appeared first on ConectUS Wireless.

Stuart was a managed services provider looking to grow his company. He created a cold calling plan to reach three different micro-segments that he’d identified as his hottest opportunities. He built a strategy that he thought was a dynamite approach. He learned how to tailor his message to different companies, tips to get past gatekeepers, and techniques for leaving gripping voicemails.

Stuart was excited! He spent weeks perfecting everything, holding off on any calls until he felt he was fully prepared.

And then it was time to execute.

After two weeks of failed attempts, Stuart fessed up. He didn’t want to pick up the phone.

He’d convinced himself that this was the right way to prospect. He assumed that all successful salespeople did it, and if his business was going to be successful, he had to master it, too.

Not true.

Cold calling can be one of the most inefficient ways to find leads. Unless you have a list of specific contacts you want to reach, it simply isn’t your best technique to fill your funnel.

Stuart then became a passionate believer in alternate ways of prospecting, especially when you’ve got a big region you’re attempting to cover and you’re strapped with a large number to sell. Instead, you need a plan that’ll bring leads in the door in a manner that’s comfortable for you.

It’s time to change your prospecting strategy. Here are some ideas that Stuart learned:

• Start an email campaign. Afraid of the spam laws? Keep your list small and personalize your emails to participants’ needs so it feels as if you sat down to write them an individual message. Send a series of 3-4 emails three days apart to encourage a response.
• Know your target market. Stuart knew where to look for his hottest opportunities. You want to do the same. Keep your micro-segments small, 20-125 contacts at a time, so you can be more personal in your communications.
• Hold an online event. Sound time-consuming and expensive? You can run one practically for free so don’t let the price stop you. If content or participation is your concern, remember that you’re the expert. Make your topic relevant to your target market’s top issues and they’ll want to hear what you have to say. Share recommendations based on work you’ve done with other clients. Offer something at the end that’ll separate hot prospects from warm leads.
• Use social media, press releases and/or articles to get noticed. They’ll keep you in front of your target market where they get to know you as an expert. You’ll begin to create a relationship even before they require your assistance.
• Create a mini-campaign by linking email, events, social media, and articles together to keep you in constant touch with your micro-segments. As a seller, you don’t have time to run a complicated 6-month campaign, but you can run a simple one over 6 weeks that generates new leads all along the way.

Some people love cold calling. But if you aren’t one of those people, relax, breathe a deep sigh of relief and change your prospecting strategy.

Not only will you build your funnel, but you’ll also create awareness for yourself and your company through consistent exposure. When your target prospects have a need, they’ll remember you and reach out. And isn’t that so much more inviting than interrupting their day with a cold call?

Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below.  We look forward to talking to you soon!

The post Cold Calling Isn’t the Only Way to Find Leads appeared first on ConectUS Wireless.

The consequences of isolation can be wide-reaching. As your brain begins to spend more time thinking about isolation and a lack of social engagement, it can be almost impossible to remain motivated about your work. Psychologically, that isolated feeling can quickly lead to more serious depression. Physically, the struggle to stay motivated and engaged without social interaction can lead to comfort eating, caffeine overdoses and more.

Almost everybody that works from home has felt isolated at one time or another. So, how can you deal with this incredibly common feeling? What practical steps can you take to stop your home office from becoming a prison? And how can innovative new services make it easier for you to start new relationships with friends and potential customers?

Three Practical Steps To Staying Healthy While Working Alone

One of the most crucial aspects of avoiding that isolated feeling is a clear, well-defined objective. Although you will hopefully have objectives from work, here are a few things to aim at for the sake of your well being.

1. Plan A Varied Working Day

Working from home brings with it some flexibility, but too much freedom does more harm than good. A sense of independence and control can, over time, become nothing more than a disorganized, unproductive working pattern.

The first thing that anybody should do if they are to work from home is invest in a good journal. In this journal, plan a clear schedule for your working day, including all of the work that you will need to do, alongside administrative tasks. Examine this schedule – is it varied?

Most people fall into patterns of similar work. For example, sending emails, writing a letter and publishing website material is all essentially the same task – sitting at a computer, hitting the keys.

Try to find new ways to make your work more varied. Particularly, look out for chances to be more social. Could you make a phone call instead of sending that email? 

2. Embrace The Flexibility Of Working From Home

Although the flexibility of working from home can become disorganized if left unchecked, it is this same flexibility that attracts people to work from home. When fully embraced, having complete control of your day can be used to eliminate isolation.

If you have previously worked in an office, the natural inclination is to sit at your desk from 9am until 5pm, giving yourself only a short lunch break. One of the most difficult things to do is leave this way of working behind!

Be excited about the fact that, with the right equipment, you can probably take your work to a coffee shop, or the park. Even if you do not have time to engage in social activity, simply being surrounded by other people can play a key role in minimizing the effects of isolation.

3. Maintain A Work-Life Balance

Finally, take care not to let your work-from-home business eat into the other more social areas of your life. Value the time when you are away from your business, and do not let your work creep in. Sometimes, feeling isolated during your working day is actually a symptom of wider isolation. A great example is working from home and, when your partner comes in from work at the end of the day, continuing to work late into the evening. This is a waste of valuable social time that is, ultimately, more important than a few extra hours of work. When opportunities to be more social arise, seize them!

How The Web Can Help

As the web becomes an increasingly social place, people that work from home have more opportunities to engage with people during their working day.

For almost every kind of business, there are websites with dedicated discussion forums. Not every conversation here needs to be about work – many forums allow people to simply chat about any subject that they choose. Try searching the web – Google even has a ‘Discussions’ tab that you can click to find forums with ease.

Alternatively, get involved with social media. Twitter and Facebook are fantastic marketing tools, but they are also places where like-minded people chat about every subject under the sun!

Allow Yourself Time To Adapt To Working At Home

From optimizing your daily work routine to throwing yourself into brand new online social groups, there is absolutely no reason that you should allow yourself to be isolated. The ability to work at home is a gift, not a curse – but that’s not to say that it’s easy.

Although people that have never worked from home might have difficulty understanding how you feel, know that isolation is a feeling that everybody feels at one time or another. As you make the transition from a lively office environment to your own private space, the best advice is to give yourself time to adapt and take a few practical steps to maintaining and expanding your imagination.

The post Dealing With Work-At-Home Isolation due to Covid-19 appeared first on ConectUS Wireless.

1 – Market Yourself
Obviously, the very first thing to do is to encourage and persuade people to follow you and what best way to do this is simply to “ask them to follow you”. This could be effectively done by making your page available in social media pages so social media aficionados will no longer take too much time to look for your profile. This can be done in ways such as:

• Provide the links in your profile that will lead directly to your website’s homepage.
• Express your sincere intent to connect with your subscribers in social media by sending them relevant emails.
• Integrate your social media profile links with your email signature.
• When you distribute business card, make sure that you incorporate the social media profile usernames

2 – Appropriate Setting up of Profiles
It is important to mull over about a lot of things when you are initially setting up your profiles for the purpose of increasing the number of social media followers; here are some important details to consider:

• THE SOCIAL NETWORKING SITES TO BE USED. People are currently on the craze of joining the bandwagon and try to be in almost all social networking sites because they want to generate a huge number of online followers. This is not actually advised because monitoring and maintaining the number of followers would be quite daunting. CHOOSE FEW BUT POWERFUL SOCIAL MEDIA SITES that is more suitable for your business. Some of the most dominant sites are Facebook, Twitter, LinkedIn, and Instagram; whichever ever way you want to promote your brand, there are appropriate social media sites to be of use.
• ESTABLISH YOUR PROFILE NAME. When you use different profile names for each of the social media sites you are into, it would be difficult to gather followers because they would be confused. Even if people would like to follow your profile in other social media platforms, they will eventually give up if your profile is very difficult to find.
• USE ONE UNIQUE AVATAR. The avatar you use in your profile is what defines your page and sets you apart from the others. They will be part of your identity and it is strongly advised that you use the one avatar for each of your profile on the different social media platforms. Since the avatar is your identity, DO NOT LEAVE THE AVATAR EMPTY.
• PROVIDE A DETAILED BUT CONCISE DESCRIPTION. Provide people with what you want to convey about your business. Express in detail what your business can do for them and why they should follow your page, this way they will be compelled to click your website link and learn more about your brand and what benefits you will be able to offer them.

3 – Social Media Page Automation
Fact is, social media is not at all totally automated, and you really have to log in every time you want to make new posts or upload files and photos. But, there are fail-safe ways to automate your social media page; one can make use of services like the HOOTSUITE and BUFFER to have a scheduled posting of images, text posts and links based on your preferred date and time. WordPress plugins may also be installed so that it could automatically send blog post links.

Automation greatly helps in establishing a powerful social media presence because through automated posts makes your brand reach more people even when you are not logged in 24/7. But make sure that you also have time to log in and share some of the posts and content from other people in the social media sites who also share your posts. Take time for some online conversations as well.

4 – Follower Engagement.
Personal presence on social media sites does not really have to be done by the business owner, but having a team to do the posting and communicate with the followers would be more effective in generating more social media followers. People get more interested when there are real live people they can converse with rather than just generated automated messages appearing regularly on their pages. This is basically why they call it social media because people should socialize with real people.

Remember that in the business world, you do not just sell your brand; you also sell yourself and your company. Adding personal touch to engage with the potential clients is far more effective than 100% automation. It is very important to customers that if they have some queries or complaints, there are real people they can communicate with. Customers would feel that they are valued by your business, when they receive acknowledgements for their comments by giving them credit through you page or by posting a personalized blog about them. Make them feel your genuine presence and people to will be interested to follow your site.

5 – Acknowledge Other People’s Content by Sharing and Liking them
Spend at least 15 minutes or a little more to read other people’s posts and comment or like the valuable and relevant social media content they post because this can encourage follower engagement and eventually generate more followers due to the following reasons:

• People always prefer a symbiotic relationship; when they feel and know that you took time to comment and share their posts, it means that you spent some time for them. When this happens, most likely they would return the favor and share your content with their own audiences, making your brand reach more people.
• People and followers of those posts that you shared and commented to will be able to see your name on their pages regularly and when people constantly see you, they would most likely follow your page in the coming days.
• Sharing and liking other people’s content will keep you abreast about what’s new and what are the latest trends in the industry that you are into. It could help you innovate and develop better posts that could really encourage more people to follow your social media profile.

6 – Cite Other Companies
If you want your business or brand to be more noticed in social media sites, appropriately link to other company’s profile when you mention them on your posts. And in turn these companies that you have made mention of and linked to will even share the comments to their own sites making you more exposed to their own audiences; this will then escalate the number of you followers dramatically. This works the same way when people reciprocate to your acknowledgements, companies do too.

7 – Producing Relevant Content on a Regular Basis
People will be more interested to follow your page and share your posts when you have valuable and relevant content posted regularly. It’s better to formulate a regular posting scheme with highly-optimized content. One of the best ways for people to remain in the minds of your followers is through constant presence through regular continuous content posting.

People should see regular activities in your page otherwise they would lose interest in following you. The things you choose to post on your site would make a significant difference; make sure that when you post some advice, your followers would get what they have signed up for and make sure that all your posts would boost your brand or your business. Unrelated posts would not be too useful and it will only cause your followers to lose interest and would not promote your page anymore. Boost your business with an exceptionally powerful content.

8 – Pay for Exposure
Having more exposure in social media by increasing the number of likes would be great for your business, but sometimes you would need to spend a little more to boost it a little more to broaden your horizons and widen your reach. The more people see your page, the more possibilities of having more followers and having more followers would lead to more sales and ultimately more gains. Paying to place ads will also further boost up your business and there is a plethora of opportunities to get your ads posted on pages you never knew that has ever existed.

9 – Separate the Personal from the Professional Entity
We have mentioned to give your page a personal touch, but this is an entirely different thing. You shouldn’t get too personal and put in too much of your personal views, preferences and opinions; because this would sometimes vex or bore your potential customers and even you existing clients; and personal posts should be done on a separate social media account. Adhere to the topics that pertain to your business because this is what people follow you for.

10 – Perform some Analytics to Measure your Success in Social Media
Every business has to track the effectiveness of their marketing campaigns even in social media. Measuring the success or downfall of the social media marketing strategy will be useful in developing new tactics for increasing the number of followers, although it doesn’t just have to depend on the quantity but of the quality of the followers; it would be much better if there are well-targeted audience.

The people who decide to follow your page will make a good addition to your email marketing list because they have initially shown interest in you brand or business. Monitor and track how many of these followers have actually visited your website through the links you have integrated in your posts; this is more valuable in determining the success of your social media campaigns.

11 – Evoke Emotions
We sometime need to involve emotions particularly a stroke of a little humor; your posts would be more interesting when a dash of humor is incorporated and it will encourage more followers to share your content thereby making your profile available for more potential followers.

12 – Know what your Audience Wants and What they are interested in
Do not just post what you think people would want to see and read because most of the time the things you think about may not be interesting to most people. Look into some analytics and try to search for things that most social media aficionados are interested in. Take a look at what’s been trending and what types of posts get the most comments, shares or likes. Try to generate contents of the same type, but also take into consideration what your business is all about.

13 – Post Blogs on Popular Sites with the same or related niche as your business
Contributing relevant and highly-optimized blog posts on popular niche sites and connecting them or linking them on your social media network profile will get more people interested to follow your page because it sends them a clear message that you do not just sell your brand, but you can share valuable information to all your followers.

Having popular sites have your content posted on their site would establish business and brand credibility. More people clicking through the links in your blog post would mean more followers and this would really be good to your business as you are getting more people interested in your brand.

14 – Generate network-specific landing pages
Creating a landing page on your business site for people who visit your social media page and linking the pages to your other social; media bios would be one of the best steps making more people aware about your brand. Although it would generate only marginal number of followers, it would help in driving more traffic on your business website and would definitely augment conversions.

15 – Entice people with incentives
One of the best ways to attract the attention of most web visitors is by offering them with incentives if they follow your social media profile, like and share your posts. People are in the craze of what discounts, freebies and coupons they could get when they follow your page. This is a surefire way to encourage more people to follow you, but don’t make the offers scammy and be true to all your offers. Make claiming of these incentives and offers easy otherwise people would lose interest and they would think that the offer is only a scam to get them to follow your page.

There are probably a hundred more ways to increase the number of followers for a business’ social media page, but these are the proven effective ways that have been used by most successful businesses all over the world. Social media platforms are truly very popular venues to establish brand credibility and presence; and the dramatic increase in the number of reach would open up a pool of possibilities for sale and thereby revving up the business’ revenue.

The post 15 Infallible Ways to Increase Your Followers in Different Social Media Platforms in an Instant appeared first on ConectUS Wireless.

About 20 percent of customers use social media channels to find information about any business. That means your role as a business owner should be to maintain your brand’s online presence.

What some entrepreneurs fail to understand is that it isn’t just for fun-it’s a force to be reckoned with. When used right, it can bring power to your business. On the other hand, flops on social media can be bad for business. Here are the top social media marketing mistakes companies make.

1. Having Too Many Social Channels

Alright, so if you’re on social media, you don’t have to be on all the platforms. Your company just needs to be on the ones that are best able to reach your customers. After all, the content you post on LinkedIn may not apply to Snapchat, as your audiences on both platforms may also differ.

Additionally, every channel you sign up for is another platform to maintain regularly. It is a real-time channel, which means content should always be flowing on your page. So if you have five different channels (which you can), you have to make sure you can manage all of them regularly.

2. Ignoring Feedback

This applies to both good and bad feedback. Customers love hearing from a brand they follow because it gives your company a friendly, human face. While it may be tricky to keep track of your followers’ interactions, the more (and quicker) you respond to their comments, the more chances you’ll have of giving them a good experience.

It’s said that 71 per cent of customers who have a good experience with a brand are more likely to recommend it to others. This is also your chance to express brand personality. You don’t have to sound like a robot. Use a voice that works for your branding. Spotify’s brand identity targets millennials, so their tone is fun and hip.

3. Posting Content Manually

Creating content and managing social channels regularly are tough tasks. It takes a lot of time and effort, which is why some businesses fail to update frequently. Luckily, there are lots of tools that can help you optimize your social media management.

There are tools for different needs. For publishing, there’s Hootsuite, Buffer, and Sprout Social; for quick graphics, there’s Canva. These are just some of the examples of tools you can use to save time, and make its management easier.

4. Not Optimizing Content for Each Platform

Your hashtags on Instagram make sense but on Facebook, not really. At the same time, the ideal character count on Facebook is not the same on Twitter, and the number of emojis you put on Instagram won’t work on LinkedIn. Each social media platform has different ideal posts, so you should optimize your posts for each channel.

Any digital marketing company knows social media marketing is more than just signing up for accounts. Maintaining your channels is a lot of work but it can build brand loyalty, which is something hard to find. So the next time you sign your business up for a social media account, remember to maintain it on a regular business.

Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below.  We look forward to talking to you soon!

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The post Common Social Media Marketing Mistakes appeared first on ConectUS Wireless.

John was a managed services provider looking to grow his company. He created a cold calling plan to reach three different micro-segments that he’d identified as his hottest opportunities. Together we put a strategy in place with a dynamite approach. He learned how to tailor his message to different companies, tips to get past gatekeepers and techniques for leaving gripping voicemails.

John was excited! He spent weeks perfecting everything, holding off on any calls until he felt he was fully prepared.

And then it was time to execute.

After two weeks of failed attempts, John fessed up. He didn’t want to pick up the phone.

He’d convinced himself that this was the right way to prospect. John assumed that all successful sales people did it, and if his business was going to be successful, he had to master it, too.

Not true.

Cold calling can be one of the most inefficient ways to find leads. Unless you have a list of specific contacts you want to reach, it simply isn’t your best technique to fill your funnel.

I’m a passionate believer in alternate ways of prospecting, especially when you’ve got a big region you’re attempting to cover and you’re strapped with a large number to sell. Instead, you need a plan that’ll bring leads in the door in a manner that’s comfortable for you.

It’s time to change your prospecting strategy. Here are some ideas for you.

• Start an email campaign. Afraid of the spam laws? Keep your list small and personalize your emails to participants’ needs so it feels as if you sat down to write them an individual message. Send a series of 3-4 emails three days apart to encourage a response.
• Know your target market. John knew where to look for his hottest opportunities. You want to do the same. Keep your micro-segments small, 20-125 contacts at a time, so you can be more personal in your communications.
• Hold an on-line event. Sound time consuming and expensive? You can run one practically for free so don’t let the price stop you. If content or participation is your concern, remember that you’re the expert. Make your topic relevant to your target market’s top issues and they’ll want to hear what you have to say. Share recommendations based on work you’ve done with other clients. Offer something at the end that’ll separate hot prospects from warm leads.
• Use social media, press releases and / or articles to get noticed. They’ll keep you in front of your target market where they get to know you as an expert. You’ll begin to create a relationship even before they require your assistance.
• Create a mini-campaign by linking email, events, social media, and articles together to keep you in constant touch with your micro-segments. As a seller you don’t have time to run a complicated 6-month campaign, but you can run a simple one over 6 weeks that generates new leads all along the way.

Some people love cold calling. But if you aren’t one of those people, relax, breathe a deep sigh of relief and change your prospecting strategy.

Not only will you build your funnel, you’ll also create awareness for yourself and your company through consistent exposure. When your target prospects have a need, they’ll remember you and reach out. And isn’t that so much more inviting that interrupting their day with a cold call?

Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below.  We look forward to talking to you soon!

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The post Cold Calling Isn’t the Only Way to Get Prospects appeared first on ConectUS Wireless.