Master salespeople who perform their services at the highest levels understand that a carefully crafted sale resulting in a fully satisfied customer has the realistic potential to multiply the sales success many times over through ongoing referral business from that satisfied customer. In a highly competitive marketplace, salespeople must be aware of this fact.

Speed selling rarely, if ever, creates a fully satisfied, longterm referral generating client. Not enough time is spent establishing rapport and developing valuable trust. The qualification process is usually rushed significantly. Salespeople generally push their own agenda rather than responding to the customer’s need or problem.

The prospect often gets a feeling that he or she is being pressured which diminishes or even destroys the sense of a pleasurable buying experience. In addition, quick sales, are much more likely to result in a higher incidence of ‘buyer’s remorse’ and lead to many more customer complaints.

I have rarely seen the typical ‘speed selling’ salesperson even take the time to ask the customer for referrals.

Granted, there are times when speed selling might be appropriate. Times like huge event sales, where customers outnumber salespeople all day long, or perhaps in high volume retail outlets with a transient customer base. However, if you are a salesperson, selling on commission who would benefit from referral and repeat business you can’t afford to ‘speed sell’. Clients have repeatedly indicated that they will not send family, friends, or associates to a salesperson who has pressured them or who did not create a positive and enjoyable buying experience.

As is true on the highway, speeding will cost you a lot of money in fines or perhaps get you killed. In a selling situation, speeding will cost you piles of money by killing your referral business.

Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below.  We look forward to talking to you soon!

The post Selling Too Quickly Can Cost Referral Business – Speed Kills appeared first on ConectUS Wireless.

If you get up in the morning with a positive attitude and high enthusiasm, aren’t you more likely to have a positive and productive day? Wouldn’t that lead to more closed sales? Absolutely it would!

Keeping that in mind, let’s discuss some common mistakes that most people make when closing the sale. Learn to avoid these!

1. We pre-qualify everyone. Some of us say we never pre-qualify, but are you being honest with yourself? Who hasn’t been in a Saturday morning pump up meeting where the cash and weekend spiffs are flying, and they whip you into a frenzy. Then you come out of the meeting sky high, see a customer who you think couldn’t buy steam off a hot dog, and head the other way, hoping nobody sees you. Sound familiar? The next thing you know, the new guy has them on a demo ride, and then writing them up in his office. He brings it to the manager’s office, and you’re curious what the credit is like. You walk buy and see the guy is an 800 beacon. “Oh well, the new guy needed it anyway…” You’re killing your paycheck on the installment plan. One deal at a time.
2. We talk price. Can we always bypass price? No, but if you can do it 7 or 8 times out of 10, wouldn’t that be worth it? The average initial price drop by a salesperson is $844. That’s the average drop. What’s 25% of $844? You’re right, it’s $211. If you did it JUST twice a week, that’s $1688 a month, times 12 for a year…. $20,256. Come on…don’t drop the price! Don’t give it away. It takes guts and skills to hold price. Learn to bypass price.
3. We take shortcuts. There are normally two times we start taking shortcuts. First, when everything is going well. You feel like Superman with an S on your chest. You know the times when everything you touch seems to turn into a deal. It’s easy to start taking shortcuts then. The other time is when we are in that 2 by the 15th mode. We still need to make a paycheck because the bill collector is still coming at the end of the month. We start finding out if everyone can buy within the first five minutes. Don’t take shortcuts. Remember, the real shortcut is the Basic Steps to the Sale.
4. We give up too soon. If you follow the Basic Steps to the Sale, can you ask for the sale 4 or 5 times? Of course you can! You have the right product and you have built rapport with the customer.
5. We use the least effective closing questions. That good old stand by, “If I Could Would You?” Take the initiative and learn some real and effective ways to close.

What trap are YOU falling into? What do you need to work on? 

Are you interested in selling Verizon Wireless services? Call us at (855) SELL-VZW or fill out the form below.  We look forward to talking to you soon!

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The post Biggest Mistakes We Make Closing the Sale appeared first on ConectUS Wireless.