The ConectUS Panel Session at Channel Partners

On Tuesday, March 12 at the Channel Partners Conference in Las Vegas, Neil had the pleasure of introducing a panel of four incredible industry experts: Michael Lane of Samsung; Jude Fils-Aimé, Enterprise Security Solutions at Verizon; cyber security expert Jason C. Smith of OpenText; and Greg Tiedeman, EVP at ConectUS.

In a thrilling and interactive session, the audience actively engaged with the panel, ultimately running out of time.

However, a special guest appearance by David Starr rounded off the session to cheers and applause as David selected our competition winner Michael O’Hara from the audience.

The post Winners Circle – Maintaining Security in the Age of Mobile Everything appeared first on ConectUS Wireless.

Here are some of the top reasons that you should come to see us at Channel Partners.

• Meet the ConectUS Wireless Team

Come meet the ConectUS Wireless team at the NASCAR booth and take in everything that ConectUS and our partners have to offer. While you’re at Channel Partners, we know that there are plenty of customers and new prospects there. We can offer you free use of our meeting room right on the Expo floor, just ask! It’s open from Monday afternoon until Thursday.

• Get your photograph taken in the stretch NASCAR

Last year, we brought the ConectUS Car to the Expo floor, and this year we’re going even bigger. ConectUS Wireless and Team Texas Racing School are bringing the ConectUS Stretch NASCAR. You don’t want to miss it.

The Stretch NASCAR has 12 seats inside of it, so bring your entire team to our booth and get a group photo inside of it. It’s unlike anything you’ve ever seen.

• Meet NASCAR legend, David Starr

If you know ConectUS Wireless, then you know that NASCAR legend David Starr is our leading spokesperson and we love working with him. David will be traveling with us to the Channel Partners Expo and you can meet him and have your photograph taken. Stop by our booth, get an autographed hero card, and take a photo with him. He embodies our brand and values so well, and he loves meeting new people.

• To attend the panel session on March 12

ConectUS Wireless is holding a panel session on Tuesday, March 12 from 10:45 to 11:20 am in the Channel Partners Conference. We have experts from OpenText, Verizon, Samsung, and ConectUS who will be discussing cell tower technology and cybersecurity.

• And remember, we can get you free entry. Just get in touch.

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There’s no job description that says “Stand in the booth and hand out brochures”, so it’s important that for each show each staff member receives training. Just because you can sell well doesn’t mean you can sell well in this unique marketing environment.

How? Get everybody in a room and lecture to them. Wrong! Whether using a professional trainer or doing it yourself, here are FIVE TIPS to develop better booth staff:

1. VISIT SHOWS …

You want to find a Practice Show. Don’t have a trade show? Sure you do – shows are everywhere. Try a local home-and-garden show, car show, boat show or call the CVB and ask if there’s a show you can visit. Go as a group or individually but have a check list. Watch behavior. Look for the signs of why, and why not, you would talk with any particular person in the booth. Ignore the display. Be conscious of clothes, mannerisms, odors, demonstration, presentation and grammar. Did you get a business card? Was the person selling you or listening to you? Compare notes on a Wednesday.

2. ANONYMOUSLY CRITIQUE EACH OTHER …

From the visit to the practice show – did your staff person come back with information that was needed? There are only two reasons people go to shows – to find information and to make decisions. Most go to gather information, but a stack of brochures or business cards is not information.

3. SUCCESS AND ROCKS ROLL FROM THE TOP …

CEO’s attend a show to meet clients and support their sales staff. Visibility and accessibility of top management at a show provides credibility and modeling for the on-floor staff. If managers don’t want to be involved, it sends a who-cares message to everyone involved, including prospects and clients.

4. SELECT STAFF TO MEET EXPECTATIONS OF THE FIRM …

If the goal is to find 25 qualified leads and close two deals, then send the folks who can do that. Match the corporate expectations with the reality of the show attendance. Many firms send people who are logistically closest to the show, know the most about the product or are most expendable – they are the newest or oldest. The staff must be fully fluent in the firm – know who knows what, how things get done plus be personable.

5. MATCH INDIVIDUAL EXPECTATIONS WITH CORPORATE EXPECTATIONS …

Every person who stands in the booth expects to make a sale, meet a prospect, get a bonus, waste time or find a new job. Send the people who will make your company prosper.

Be prepared and get the most out of your Marketing Dollars in 2020!

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